Why are the Tories not romping home to victory?
At this stage of the General Election campaign with the incumbent ruling party being at the end of their third term in office you might expect the Tories, with all their resources, to have been able to persuade over 40% of the electorate – why are they still struggling in the opinion polls at between 38 and 40%?
It’s about having a clear vision for the future that’s based on core values and principles. What is the Conservative key message for the election? It seems confused – they are not really offering change, the main parties policies seem so similar, their main proposition seems to be “we will do the same sort of things slightly better”. Not exactly gripping stuff.
When the core values are not transparent it can lead to an appearance of muddled thinking – inevitably and quite rightly the media have given the Conservatives a hard time over tax breaks for only married couples and the speed with which public borrowing is brought under control.
The Green Party’s principles are simple – social and environmental justice and the need to create a sustainable world.
To see our principles expanded into a still relatively simple one page summary follow: Principles